Guthrie Dolin is a seasoned design executive and advisor to early-stage companies. Guthrie has over two decades of experience building cross-functional teams and fostering cultures of collaboration and creative excellence. Guthrie has spent his career working with forward-looking companies developing disruptive offerings. Including; defining work for Tesla, Nest and Fitbit, as well as innovative initiatives for the likes of Microsoft, Nike, Apple and Sony.

He founded Rise & Co., a design and venture consultancy focused on category-defining startups. Guthrie is currently Global Design Director at Ford Model E — leading Design DNA across all Digital Products. Guthrie also lectures at the Institute of Design at Stanford (the d.school) on branding and design innovation for entrepreneurs. In this episode, we delve into the fascinating world of automotive UX design and explore key considerations, trends, and the future of this field. We start by examining the crucial factors designers must consider when creating user experiences for automobiles.

• Next, we explore the impact of the shift towards electric and autonomous vehicles on automotive UX design. We discuss how these technologies have revolutionised how users interact with cars, leading to new design challenges and opportunities.
• Our exploration continues as we take a deep dive into the process of designing a new automotive UX experience. We explore the research methodologies, user testing, and design principles that enable designers to create experiences that align with a brand's history, vision, and customer expectations.
• Data plays a crucial role in automotive UX design, and we explore its significance in this episode. We discuss how data-driven insights can inform decision-making processes, enhance user experiences, and contribute to the overall evolution of automotive design.
• Finally, we peer into the future and discuss the exciting trends and innovations shaping automotive UX in the coming years. From advancements in augmented reality and voice control to personalised experiences and seamless integration with smart devices, we explore the possibilities that lie ahead.

Join us as we unravel the future of automotive UX design in this thought-provoking episode.

Book Recommendation by Guthrie Dolin

Cars: Freedom, Style, Sex, Power, Motion, Colour, Everything

The Field Guide to Human-Centered Design

The Creative Act: A Way of Being

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